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Vol. 3, Issue 8

Volume 3, Issue 8

Page 213

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MEDIA

NEJM: A Role Model Instagram Account for the DTJournal

Oleksii O. Tymofieieva, Ievgen I. Fesenkob more
a Oleksii O. Tymofieiev

Editor in Chief, DTJournal, Kyiv, Ukraine E-mail: tymofeev@gmail.com (Oleksii Tymofieiev)

b Ievgen I. Fesenko

Managing Editor, DTJournal, Kyiv, Ukraine E-mail: i.i.fesenko@dtjournal.org (Ievgen Fesenko)

August 31, 2019

https://doi.org/10.23999/j.dtomp.2019.8.7

J Diagn Treat Oral Maxillofac Pathol 2019;213.

Under a Creative Commons license

HOW TO CITE THIS ARTICLE

Tymofieiev OO, Fesenko II. NEJM: A Role Model Instagram Account for the DTJournal. J Diagn Treat Oral Maxillofac Pathol 2019;3(8):213.

Article

Being a role model is the most powerful form of educating.

–John R. Wooden

American basketball player and head coach

 

The New England Journal of Medicine (NEJM) 2018 Impact Factor is 70.670.1 Being a number one journal not only in a category general medicine,1 the NEJM is also leading the medical media-publishing industry by moving its Instagram account. 188K followers reached its official Instagram page (@nejm) in 2019 with a total number of 594 posts.2 The Instagram page complements the journal's media platform which was launched in 1996. In addition to Instagram @nejm posts focused on research articles, some of the usual NEJM`s posts dedicated to Images in Clinical Medicine Section (those types of articles is a 1-page papers, with 1-3 images/video and no references) reached 5,559 likes with 170 comments below;3 others devoted to quotation from some Perspective article reached 3,860 likes with 24 comments.4 Instagram Stories function is also actively used by the NEJM, posting the Image Challenge cases with a question “Which could it be?” with a function of giving you several choices and the right diagnosis when you ‘swipe up for the diagnosis.’

 

Any result is better understandable when we compare it with success of others. For example, success of the journal is measured by abstracting and indexation in different databases, its impact factor, circulation, as criteria important for authors; and revenue and profit margin, as a critical criteria for a publisher. Success of the journal`s Instagram account can be measured by an official open information (like number of followers, posts, likes, and comments) and private account information (like number of attracted articles, readers, reviewers, and possible partners). The official Instagram account (@prsjournal) of number one journal in plastic surgery, Plastic and Reconstructive Surgery (2018 Impact Factor 3.946), has 12.5K followers with a total number of 528 video/image posts.5 An official Instagram account (@ortho_journal) of Orthopedics (2018 Impact Factor 1.608) has 1.454 followers with a total number of 86 posts.6

 

The significance of the NEJM`s Instagram account, as a role model page, is indisputable and should be successfully implemented in DTJournal.
 

REFERENCES (6)

  1. NEJM: Media center: fact sheet: [document on the internet]; 2019 [cited 2019 Aug 25]. Available from: Link

  2. NEJM [document on the internet]; 2019 [cited 2019 Sep 04]. Available from: Link

  3. NEJM: images in clinical medicine: pneumoperitoneum from a gastric perforation [document on the internet]; 2019 [cited 2019 Sep 04]. Available from: Link

  4. NEJM: perspective: “The ROC curve redefined – optimizing sensitivity (and specificity) to the lived reality of cancer” [document on the internet]; 2019 [cited 2019 Sep 04]. Available from: Link

  5. PRSJournal [document on the internet]; 2019 [cited 2019 Sep 04]. Available from: Link

  6. ORTHO_Journal [document on the internet]; 2019 [cited 2019 Sep 04]. Available from: Link